Independent representation
for the buyer.
A boutique firm exclusively dedicated to those who buy or invest — never to those who sell. That is our only loyalty.
A professional who works exclusively for the buyer.
A buyer's agent — also known as a personal property shopper — is an independent professional who represents only the buyer's interests. Their sole objective is to find the best property at the best price — with no conflict of interest. Unlike a traditional agency, which charges the seller and seeks to close at the highest possible price, we work only for you.
The market works for the seller. We work for the buyer.
Traditional real estate agencies are paid by the seller. Their success depends on closing at the highest possible price, in the shortest possible time. Lula Select Real Estate was born by inverting that model: we work only for the buyer, with transparent fees and no conflict of interest.
Every brief we receive translates into an active, technical and silent search. We filter out the market noise, access unlisted properties and negotiate with judgment. The result: better-informed decisions and transactions closed on terms the client could hardly reach alone.
Track record
Madrid · 9 years · Luxury residential
9
Sourcing, advisory and closing of residential and luxury transactions.
End-to-end rental management
Hands-on experience in full rental management: tenant sourcing, contracts, maintenance and yield optimisation for the owner.
Specialization
Madrid as the operating base, with national coverage and a focus on unique luxury properties.
Unique properties in the luxury segment
We work with singular assets in Madrid: refurbished classical flats, penthouses with outdoor space, homes in established residential developments and select opportunities that rarely reach portals. Each property is technically analyzed to assess its real potential for purchase, renovation and, where appropriate, resale — with an honest read of the price the market is willing to pay.
End-to-end advisory from start to finish
From the first brief to the signing before the notary, we autonomously manage every phase of the process: search, negotiation, documentation and coordination with legal and tax advisors. We serve both individuals and companies, national and international, adapting the pace and communication format to each profile.
The people behind Lula Select Real Estate.
María Morris
Leads business development and relationships with high-profile clients. Her track record building partnerships and supporting complex processes translates into a people-centred approach: deeply understanding each situation, connecting every buyer with the right solution and ensuring each transaction stays aligned with their long-term goals.
Stefano Torena
Sources unique properties in Madrid, from turnkey assets to flipping opportunities with renovation and value uplift potential. He also manages the full property lifecycle: tenant screening, coordinating renovations and overseeing payments. His track record combines technical insight into each asset's real value with a close relationship with domestic and international clients.
How we work
Discretion
We treat every transaction with the absolute confidentiality it deserves. Your criteria, assets and identity never leave this table.
Market knowledge
Technical analysis of real prices by area and typology. We know what sells, at what price it closes and which opportunities have not yet reached the market.
Security
Rigorous due diligence, document review and legal coordination so your investment is protected at every step.
Support
A single point of contact from the first brief to the handover of keys. No intermediaries or chains of agents.
Experience
Seven years of real transactions — sourcing, negotiation and closing — exclusively at the buyer's service.
Shall we talk about your next transaction?
Send us a private brief. Within 24h we'll get in touch to talk about your transaction.