A professional who works exclusively for the buyer.
A buyer's agent — also known as a personal property shopper — is an independent professional who represents only the buyer's interests. Their sole objective is to find the best property at the best price — with no conflict of interest. Unlike a traditional agency, which charges the seller and seeks to close at the highest possible price, we work only for you.
The market works for the seller. We work for the buyer.
Traditional real estate agencies are paid by the seller. Their success depends on closing at the highest possible price, in the shortest possible time. Lula Select Real Estate was born by inverting that model: we work only for the buyer, with transparent fees and no conflict of interest.
Every brief we receive translates into an active, technical and silent search. We filter out the market noise, access unlisted properties and negotiate with judgment. The result: better-informed decisions and transactions closed on terms the client could hardly reach alone.
Track record
Madrid · 9 years · Luxury residential
YEARS IN THE INDUSTRY
Sourcing, advisory and closing of residential and luxury transactions.
End-to-end rental management
Hands-on experience in full rental management: tenant sourcing, contracts, maintenance and yield optimisation for the owner.
Specialization
Madrid as the operating base, with national coverage and a focus on unique luxury properties.
Unique properties in the luxury segment
We work with singular assets in Madrid: refurbished classical flats, penthouses with outdoor space, homes in established residential developments and select opportunities that rarely reach portals. Each property is technically analyzed to assess its real potential for purchase, renovation and, where appropriate, resale — with an honest read of the price the market is willing to pay.
End-to-end advisory from start to finish
From the first brief to the signing before the notary, we autonomously manage every phase of the process: search, negotiation, documentation and coordination with legal and tax advisors. We serve both individuals and companies, national and international, adapting the pace and communication format to each profile.
The people behind Lula Select Real Estate.
María Morris
Leads business development and relationships with high-profile clients. Her track record building partnerships and supporting complex processes translates into a people-centred approach: deeply understanding each situation, connecting every buyer with the right solution and ensuring each transaction stays aligned with their long-term goals.
Stefano Torena
Sources unique properties in Madrid, from turnkey assets to flipping opportunities with renovation and value uplift potential. He also manages the full property lifecycle: tenant screening, coordinating renovations and overseeing payments. His track record combines technical insight into each asset's real value with a close relationship with domestic and international clients.
“As an international student moving to Madrid for one year, I was looking for an apartment in Chamberí and didn’t know where to start. Stefano made the entire process smooth and stress-free. He found a fantastic apartment that perfectly matched my budget and what I was looking for, and he guided me through every step of the rental process. His knowledge of the Chamberí area and the Madrid rental market was invaluable, and he was always available to answer my questions. If I decide to buy a property in Madrid in the future, I will definitely work with Stefano again. I highly recommend Lula Select to any student or international tenant looking for a trustworthy and professional property advisor! Thanks again!”“Stefano was super knowledgeable and helpful - he knows the Madrid real estate world like the back of his hand. Thanks to his commitment and support, I’ve got the perfect place in a great area. Exactly what I needed. Thanks Stefano!”“I recently moved from London to Madrid and worked with Stefano and Maria to find my ideal apartment, and they made the entire process so easy! Moving to a new city was pretty daunting, but they took the time to understand my preferences, and what I was looking for in a new apartment. Thanks to their knowledge of the area, excellent communication, and dedication, I found a great place. I highly recommend their services to anyone looking for a personalised and professional property search in Madrid!”“Mi experiencia con Lula Select fue excelente. Es una persona sumamente eficiente, responsable y rápida, tanto en la búsqueda de vivienda como a la hora de responder cualquier consulta. Algo que realmente destaco es su preocupación por la seguridad y el bienestar de sus clientes, asegurándose de que todo el proceso sea transparente, confiable y sin riesgos de estafas. Además, su ayuda va mucho más allá de encontrar una vivienda, ya que también brinda orientación y apoyo con otros trámites y asuntos legales. Se nota que no hace su trabajo simplemente por cumplir, sino que realmente se interesa por las personas a las que ayuda y se esfuerza por ofrecerles la mejor experiencia posible. Sin duda tiene una gran vocación por lo que hace, y eso se refleja en su dedicación, compromiso y profesionalismo. Lo recomiendo al 100%”Original review in Spanish
“Muy buena experiencia con Lula Select. Stefano me ayudó con la búsqueda de alquiler en Madrid y me facilitó muchísimo todo el proceso. Se encargó de buscar opciones que encajaran con lo que necesitaba y estuvo pendiente de todo hasta encontrar la vivienda adecuada. Muy profesional y cercano.”Original review in Spanish
“Llevaba meses buscando piso en Madrid sin éxito hasta que di con Stefano y Maria. Su servicio de personal shopper inmobiliario en Madrid es exactamente lo que necesitaba: me ahorraron tiempo, visitas innecesarias y me consiguieron una propiedad que ni siquiera estaba publicada en los portales. Trato cercano, muy profesionales y siempre pendientes de mis intereses. Totalmente recomendables.”Original review in Spanish
How we work
Discretion
We treat every transaction with the absolute confidentiality it deserves. Your criteria, assets and identity never leave this table.
Market knowledge
Technical analysis of real prices by area and typology. We know what sells, at what price it closes and which opportunities have not yet reached the market.
Security
Rigorous due diligence, document review and legal coordination so your investment is protected at every step.
Support
A single point of contact from the first brief to the handover of keys. No intermediaries or chains of agents.
Experience
Nine years of real transactions — sourcing, negotiation and closing — exclusively at the buyer's service.
Shall we talk about your next transaction?
Send us a private brief. Within 24h we'll get in touch to talk about your transaction.